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Snowboard Shops, Ski Shops

Surefoot

Surefoot is a leading company based in London, England that specializes in providing high-quality ski and snowboard equipment. They are known for their exceptional ski and snowboard shops that offer a wide range of products for shoppers to choose from. Surefoot is committed to providing their customers with the best shopping experience possible, and they take pride in their knowledgeable staff who are always ready to assist customers with any questions or concerns they may have. Whether you are a beginner or an experienced skier or snowboarder, Surefoot has everything you need to hit the slopes with confidence.

Introduction to Surefoot

Surefoot is a ski and snowboard shop that was founded in the United States in 1984. The company's mission is to provide customers with the best fitting ski boots possible, using advanced technology to customize each boot to the individual's foot. What makes Surefoot unique is their commitment to customer satisfaction and their use of cutting-edge equipment to ensure a perfect fit for every customer.

Services & products

Surefoot offers a variety of services to help customers achieve the perfect fit for their ski boots, including custom orthotics and foam liners. They also sell a wide range of ski equipment and accessories, including skis, poles, bindings, helmets, and goggles. In addition, they offer boot fitting services for snowboarders.

Location

Surefoot is located on Waterford Road in London, England, in the bustling neighborhood of Fulham. This area is known for its trendy shops and restaurants, as well as its proximity to the Thames River. The shop is easily accessible by public transportation, with the Parsons Green, Putney Bridge, and Fulham Broadway tube stations all within a mile of the store.

Benefits

Customers should choose Surefoot because of the company's commitment to providing the best possible fit for their ski boots. The use of advanced technology and customization ensures that each customer will have a comfortable and safe experience on the slopes. Additionally, Surefoot offers a wide range of equipment and accessories, making it a one-stop-shop for all skiing and snowboarding needs.

Good to know

Customers should be aware that Surefoot's services can be quite expensive, as they are focused on providing a high-quality, customized experience. However, many customers feel that the investment is worth it for the added comfort and safety that comes with a perfectly fitted ski boot.

Reviews

Customers rave about Surefoot's exceptional customer service and attention to detail. Many report having a much more comfortable and enjoyable skiing experience after being fitted by Surefoot. Some customers have noted that the prices can be quite high, but most feel that the quality of the service justifies the cost.

Amenities

  • amenity
    ski boot fitting
  • amenity
    customization

FAQ

What brands of snowboards do you carry?

We carry a variety of snowboard brands such as Burton, K2, Ride, and more. Our selection is always changing based on availability and season.

Do you offer any maintenance or repair services for snowboards?

Yes, we offer maintenance and repair services for snowboards. Our experienced technicians can provide services such as tuning, waxing, and base repair.

What is your return policy if I am not satisfied with my purchase?

If you are not satisfied with your purchase, we offer a 30-day return policy. The item must be in its original condition with all tags and packaging intact. Refunds will be issued in the same form of payment used for the purchase.

Is there a ski tuning and repair service available?

Yes, we also offer ski tuning and repair services. Our technicians can provide services such as edge tuning, waxing, and base repair.

Are there any discounts or promotions currently available for purchasing skis or ski gear?

Please check our website or visit our store to see any current promotions or discounts available for purchasing skis or ski gear. Our promotions and discounts may vary based on season and availability.

Reviews

  • Alister Stewart

    Suffered bad fitting boots and poor customer service. Gave up and went to Ski Bartlett who are so so much better.

    27-04-2023

  • Ian Maude

    The best ski boot and insole fitters in London. Genuine experts at what they do, great service and super helpful. I bought my ski boots from them 15 years ago - which are still going strong - and just had the insoles adjusted. Perfect job as usual. Recommend.

    27-03-2023

  • Rachel

    Custom boots that fit well. Excellent service -I returned to the shop to get some adjustments made -free of charge. Joseph, at the London store was patient, pleasant and particular. He worked hard to get the boots just right and I am very pleased. This is my second pair of Surefoot boots and I wouldn't go anywhere else.

    27-03-2023

  • Charlie Rainey

    Cannot recommend Surefoot LDN enough, great customer service. Special mention to Kevin for his professionalism and knowledge of the industry. If you want bespoke ski boots, look no further.

    27-03-2023

  • Nikhil Chandaria

    27-02-2023

  • Alex mac

    Knowledgeable and friendly staff providing service with a smile. Have been to the store a couple of times for boot adjustments and appointments are made quickly and done on time in a timely manner. If you are keen on getting a good pair of ski boots and want to have your hand held reassuringly...use Surefoot and you can't go far wrong with their network.

    27-02-2023

  • Rory Stirling

    Consistently the best boots and service. Highly recommend.

    27-02-2023

  • Joseph Maskens

    I’ve been fitted boots and had them adjusted by a few stores in London over the years but my discomfort/cramps always persisted until I came here the other day. I think my feet are difficult to work with but the Surefoot staff were so knowledgeable and the whole process felt much more in-depth than anywhere else! If you’ve been uncomfortable in rentals or anything I would recommend calling these guys. Comfiest boots I’ve had 🎿💯

    27-01-2023

  • Sarah Blank

    Jonathan was amazing! I came to SureFoot to get my first pair of ski boots and couldn’t be happier. I’m yet to ski with the boots so can’t yet speak to their quality but can speak to the exceptional service. Jonathan spent 3 hours with me and my partner explaining the process, tweaking the boots, and answering our numerous questions. I’ve never received better service buying anything.

    27-01-2023

  • Sam Tolaini

    I came for some adjustments on my surefoot boots and Kevin was fantastic making the changes. Generous with time and made sure the boots were perfect. The team are very friendly and helpful. Cheers, Sam

    27-01-2023