Research & Product Development Services, Market Researchers

Keep It Usable

Keep It Usable is a company based in Manchester, England that specializes in market research and product development services. They also offer advertising and marketing solutions. Keep It Usable is dedicated to providing high-quality services to their clients. They are committed to staying up-to-date with the latest trends and technologies in their field. Keep It Usable is also a great place to work and learn, offering opportunities for jobs and education.

Introduction to Keep It Usable

Keep It Usable is a market research and product development company based in Manchester, England. Founded in 2010, the company's purpose is to help businesses create products and services that are user-friendly and meet customers' needs. What makes Keep It Usable unique is their focus on user experience and human-centered design.

Services & products

Keep It Usable offers a variety of research and product development services to their clients. These include usability testing, user research, customer journey mapping, and user interface design. They work with businesses across a range of industries, including advertising and marketing. Customers can also buy their book, "10 Steps to Successful User Experience," which provides guidance on creating user-friendly products and services.

Location

Keep It Usable is located on Floor 3 of the White Tower in Media City UK, Manchester. The area is home to many media and creative businesses, as well as restaurants and cafes. Visitors can expect a lively atmosphere and scenic views of the Manchester Ship Canal. The closest public transportation options are the MediaCityUK tram stop (0.2 miles away), the Broadway tram stop (0.4 miles away), and the Salford Quays train station (0.5 miles away).

Benefits

Customers should choose Keep It Usable because of their expertise in user experience and human-centered design. They work closely with clients to understand their business goals and create products and services that meet the needs of their customers. Their research and product development services help businesses stay competitive and create products that are user-friendly and intuitive.

Good to know

Customers should be aware that Keep It Usable primarily works with businesses and does not offer services to individuals.

Reviews

Customers have praised Keep It Usable for their expertise and professionalism. Many have noted that their research and product development services have helped them create products that better meet the needs of their customers.

Amenities

data collection
online surveys
focus groups
in-depth interviews
brand research
consumer insights
market analysis
advertising research
market segmentation
competitor analysis
product testing
mystery shopping
usability testing
equipment
expertise
technology
analysis
design
consultancy
testing
innovation
prototype
training

FAQ

What is your process for conducting research and developing new products?

At Keep It Usable, we have a thorough process for conducting research and developing new products. Our process includes understanding the client's needs, conducting user research, analyzing data, brainstorming ideas, creating prototypes, and testing the product with users. We ensure that we involve the client throughout the process to ensure that their needs are met, and the final product is aligned with their goals.

How do you ensure the confidentiality of my company's information during the research and development process?

We understand the importance of confidentiality in the research and development process. We ensure that all our employees sign a non-disclosure agreement before starting work on any project. We also have strict security measures in place to protect our clients' data, including secure storage and limited access to sensitive information.

How do you handle any obstacles or roadblocks that may arise during the research and development process?

As with any project, obstacles and roadblocks may arise during the research and development process. At Keep It Usable, we have a team of experienced professionals who are skilled in problem-solving and finding solutions to challenges that may arise. We communicate openly with our clients and keep them updated throughout the process to ensure that any issues are addressed promptly.

How do you ensure the accuracy and reliability of your findings?

At Keep It Usable, we follow a rigorous research methodology to ensure the accuracy and reliability of our findings. We use a combination of qualitative and quantitative research methods to gather data, including surveys, interviews, and usability testing. We also ensure that our samples are representative of the target audience and that our research instruments are valid and reliable.

Can you provide examples of successful research projects you have completed in the past?

Yes, we have completed many successful research projects in the past. Some examples include developing a mobile app for a banking client that increased customer satisfaction and a website redesign for an e-commerce client that led to a significant increase in sales. We have experience working with clients in various industries, including healthcare, finance, and retail.