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Advertising Agencies

ISBA - the Incorporated Society of British Advertisers

ISBA, the Incorporated Society of British Advertisers, is a leading organization in the advertising industry based in London, England. They provide support and guidance to advertising agencies and professionals in the field of advertising and marketing. With a focus on promoting responsible advertising practices, ISBA is committed to ensuring that the advertising industry operates ethically and effectively.

Introduction to ISBA the Incorporated Society of British Advertisers

ISBA the Incorporated Society of British Advertisers has been around since 1900, making it the oldest advertising trade association in the UK. Their purpose is to represent advertisers in their dealings with media owners, agencies, and other suppliers of advertising services. They aim to promote responsible advertising and protect the freedom to advertise. ISBA is unique because they are a not-for-profit organization, meaning they don't have shareholders to please and can focus solely on their members' best interests.

Services & products

ISBA offers a variety of services to their members, including legal advice and support, networking events, training programs, and research reports. They also provide guidance on topics such as data protection, brand safety, and diversity and inclusion. Customers can't buy products from ISBA, but they can become members and gain access to all their services.

Location

ISBA's office is located on Henrietta Street in London's Covent Garden area. The street is home to a mix of businesses, including restaurants, shops, and offices. Visitors to the area can expect to experience a bustling atmosphere with plenty of people and activity. The closest public transportation options are Covent Garden Station (0.2 miles away), Leicester Square Station (0.3 miles away), and Charing Cross Station (0.4 miles away).

Benefits

Customers should choose ISBA because they offer unparalleled support and guidance to advertisers. As a member, you have access to legal experts, training programs, and research reports that can help you stay ahead of the curve in the fast-paced world of advertising. Additionally, by joining ISBA, you become part of a community of advertisers who share your values and concerns.

Good to know

Customers should be aware that ISBA is a membership organization, meaning you have to pay to access their services. However, the cost is reasonable and well worth it for the benefits you receive as a member.

Reviews

Customer reviews of ISBA are overwhelmingly positive. Members praise the organization for their expertise, professionalism, and commitment to promoting responsible advertising. Many members also appreciate the networking opportunities offered by ISBA, which have helped them form valuable connections within the industry.

Amenities

  • amenity
    wi-fi
  • amenity
    conference room
  • amenity
    reception area
  • amenity
    meeting room
  • amenity
    digital advertising
  • amenity
    traditional advertising
  • amenity
    media planning
  • amenity
    creative design
  • amenity
    branding
  • amenity
    copywriting
  • amenity
    social media management

FAQ

What types of advertising services do you offer?

We offer a range of advertising services, including strategic planning, creative development, media planning and buying, and campaign management. We work with our clients to determine their specific advertising needs and then develop a customized strategy to meet those needs.

How do you determine the target audience for an advertising campaign?

We use a variety of data analysis techniques to determine the target audience for an advertising campaign. This includes analyzing customer data, conducting market research, and studying industry trends. We also work closely with our clients to ensure that we have a clear understanding of their target audience and their specific advertising goals.

Can you provide examples of successful advertising campaigns you have run for similar businesses?

Yes, we have run successful advertising campaigns for a wide range of businesses across various industries. Some recent examples include a digital marketing campaign for a retail brand, a social media campaign for a restaurant chain, and a print advertising campaign for a financial services company. We'd be happy to provide more detailed case studies upon request.

How do you measure the success of an advertising campaign?

We use a range of metrics to measure the success of an advertising campaign, including reach, engagement, and conversion rates. We also conduct ongoing analysis throughout the campaign to ensure that we are meeting our clients' goals and making any necessary adjustments to optimize performance.

What is your pricing structure for your advertising services?

Our pricing structure varies depending on the specific needs of each client and the scope of their advertising campaign. We offer customized pricing packages that take into account factors such as the size of the campaign, the length of the engagement, and the level of service required. We are committed to providing our clients with transparent pricing and value for their investment.

Reviews

  • Christof Baer

    26-12-2022

  • Max

    26-05-2020

  • Tom Benton

    Great organization helping by being the voice of British advertisers

    26-05-2017

  • Nikhil Badhe

    26-05-2017