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Wedding Stores

Fairytale London (Wedding Dress, Wedding Shop, Bridal Shop, Bridal Boutique)

Fairytale London is a renowned wedding dress, wedding shop, bridal shop, and bridal boutique located in London, England. They offer a wide range of wedding dresses and accessories to make every bride's dream come true. Fairytale London is one of the top wedding stores, shops, and shopping destinations in London, providing exceptional service to their clients.

Introduction to Fairytale London

Fairytale London is a wedding dress boutique located in the heart of Fulham High Street in London, England. The shop was established with the aim of providing brides-to-be with a unique and personalized shopping experience. This boutique is known for its exceptional customer service and exquisite collection of bridal wear. Fairytale London has been in business for over a decade and has built a reputation for being one of the most sought-after wedding stores in London.

Services & products

Fairytale London offers a wide range of wedding dresses and bridal accessories. Their collection of wedding dresses is carefully curated to meet the needs of every bride. They offer a variety of styles, including classic, modern, and bohemian. They also offer personalized consultations with their expert stylists to help brides find the perfect dress for their big day. In addition to wedding dresses, they also offer bridesmaid dresses, accessories, and alterations.

Location

Fairytale London is located in the trendy Fulham High Street area of London. The area is known for its high-end boutiques, cafes, and restaurants. The shop is easily accessible by public transportation, with the closest tube stations being Parsons Green, Fulham Broadway, and Putney Bridge.

Benefits

Fairytale London offers a unique and personalized shopping experience for brides-to-be. The boutique is known for its exceptional customer service and expert stylists, who work closely with brides to help them find the perfect dress. They also offer a wide range of dresses to meet the needs of every bride, and their alterations service ensures a perfect fit for each dress.

Good to know

Fairytale London operates on an appointment-only basis, so it's important to book in advance. They also have a strict no photography policy to protect the privacy of their clients.

Reviews

Customers rave about the exceptional service and beautiful selection of dresses at Fairytale London. The expert stylists are praised for their attention to detail and ability to help brides find the perfect dress. Overall, customers highly recommend Fairytale London to anyone looking for a personalized and unforgettable wedding dress shopping experience.

Amenities

  • amenity
    alterations
  • amenity
    online shopping
  • amenity
    gift registry
  • amenity
    customization
  • amenity
    delivery
  • amenity
    appointment
  • amenity
    consultation
  • amenity
    credit card payment
  • amenity
    returns

FAQ

What types of wedding attire and accessories do you offer?

At Fairytale London, we offer a wide range of wedding attire and accessories, including wedding dresses, bridesmaid dresses, groomsmen suits, wedding veils, headpieces, jewelry, and shoes. We have styles that cater to different tastes and themes, from classic and elegant to modern and bohemian.

Do you offer alterations and customization services?

Yes, we offer alterations and customization services to ensure that our customers get the perfect fit and style. Our experienced seamstresses can make adjustments to the wedding attire and accessories, such as hemming, taking in or letting out, and adding embellishments. We also offer bespoke services for those who want a unique and personalized design.

What is your return and exchange policy?

We have a 14-day return and exchange policy for our wedding attire and accessories, provided that they are in their original condition and packaging. We do not accept returns or exchanges for bespoke and customized items. We recommend that customers try on their purchases as soon as possible and contact us immediately if they have any issues.

Can you provide recommendations for other vendors, such as florists or caterers?

Yes, we have a network of trusted vendors in the wedding industry, including florists, caterers, photographers, and event planners. We can provide recommendations based on our customers' preferences and budget, and we can also coordinate with these vendors to ensure a seamless and memorable wedding experience.

Do you offer any discounts or promotions for multiple purchases or referrals?

Yes, we offer discounts and promotions for multiple purchases or referrals. Customers can inquire about our loyalty program, which rewards them with discounts and exclusive offers based on their cumulative purchases. We also offer referral discounts to customers who bring in new business, as a way of thanking them for spreading the word about Fairytale London.

Reviews

  • Elina Paura

    I recently had the pleasure of working with Fairytale London. From the moment I stepped into their store, I was greeted with warmth, care, and a genuine willingness to help me find a dream dress. As a bride with a non-standard size, finding the perfect wedding dress seemed like a daunting task. However, amazing ladies at Fairytale London went above and beyond to ensure that I felt beautiful and confident on my special day. Their dedication to finding a dress that would complement both my figure and the enchanting setting of Lake Como was evident in every interaction. Their commitment to their craft was truly remarkable, and I cannot express my gratitude enough for their dedication and promptness. On my wedding day, as I walked down the aisle by the stunning shores of Lake Como, I felt like an absolute princess. The dress that Fairytale London had helped me find not only fit me flawlessly but also embodied the elegance and grace that I had envisioned. I cannot recommend Fairytale London highly enough to any bride-to-be. Their commitment to customer satisfaction, their understanding of individual needs, and their ability to deliver exceptional results are unparalleled. Thank you so much! Your care, consideration, and impeccable taste turned my dreams into reality. I am forever grateful for the magical moments you helped create, and I will cherish them for a lifetime.

    22-05-2023
  • Wang Haiting

    Very nice experince! Staffs are friendly and helpful even u didnt do ur own research. Many choices of the dresses

    05-05-2023
  • Julian Mcintyre

    More of a nightmare! This shop has an awful reputation. Obviously these reviews have been written by knowns. Checkout hitched. We had an absolutely hellish experience whilst purchasing a wedding dress last year. We were charged twice the price of the actual dress on alterations. It broke my brides heart! I have seen many reviews after having this terrible experience and apparently it s a ploy. They order the dress too big so they will have to make all sorts of alterations. There are many wonderful bridal boutiques dont let this woman ruin your happiness.

    05-05-2023
  • Maria Gkouvousi

    Friendly and prompt service! Lots of different styles to choose from. Found my dress and appreciated the attention to detail with the alterations.

    26-03-2023
  • Zoe Cheung

    I honestly judged the shop by the website and didn't have major expectations of this place. I was very much proven wrong and for a small shop, there was lots of choices to be had, and it was a great experience out of three bridal shops l have been to. Our assistant for the appointment was Elie who was very helpful, friendly, and knowledgeable about what looked good. Left the shop with a completely different dress to what l thought l wanted and honestly can't wait to wear it on my wedding. Elie was so good at suggesting things l might like and each dress was better than the last one. The next dress was always laid out in the dressing room before l went in and there was no rush to choose something. I encourage you to be open minded and try some suggestions that you won't usually go for as you will be pleasently surprised. Anyway, top service and would recommend that you plan a visit if you need a wedding dress or related items.

    26-03-2023
  • Angela Cross

    Had a fabulous hour trying on a wider variety of dress styles, assisted by Elie. Have found a beautiful dress so am thrilled. Elie was amazing!!

    26-03-2023
  • Katja Hudemann

    I purchased my wedding dress here and received a good service overall. Ultimately, on my wedding day, I wore my dream dress, which received many compliments and made me feel like a million dollars. The team at Fairytale was flexible with appointments and made every change to the dress I wished for, to ensure I felt my best on the day. I also received a voucher towards having the dress cleaned after the wedding, which was done within a week after the event and to my full satisfaction. The one thing I would recommend in hindsight is to ask very clearly for the timeline and process of fittings and making changes before the big day, as well as what changes are included in which price package to avoid surprises and unnecessary stress.

    26-02-2023
  • Mel E

    I cannot explain how amazing Rula & Ellie have been throughout the last year and few months helping me pick out and alter the most beautiful dress for my wedding. The entire process was stress free, everything was managed perfectly and Ellie helped me choose the most amazing veil to match my dress. Thank you so much for everything I cannot recommend you enough, Melis xx

    26-02-2023
  • gioia ward

    I cannot recommend Fairytale London enough. After an absolute nightmare situation at another shop, Elie from Fairytale saved the day quite literally! Elie was so accommodating and made me feel right at home. Incredibly helpful with suggestions and pulled some beautiful gowns that I would've never thought to try. I cannot fault the customer service we received.

    26-01-2023
  • Rebecca Harvey

    Fantastic experience at Fairytale London with great advice and knowledge of what is right for me. I said yes to the dress! Look forward to wearing it on the actual day! Thank you!

    26-01-2023